I believe the key to this project is marketing and a price point that is equal to normal filters.
Concept Summary:
- Use commonly manufactured paper and fiber HVAC filters (must get to the manufacture purchasing level for competitive leverage).
- Use a non-petroleum base fragrance and apply to the filter.
- Use this scented filter as normal in any equipment
POINT #1
How about this statistic:
Candles cause an estimated 15,600 fires in residential structures, 150 deaths, 1,270 injuries, and $539 million in estimated direct property damage each year.
(USFA Candle Fire Safety)
Many people use candles for room aroma while take a large risk of property damage or worse.
POINT #2
Most HVAC filters are not changed on a regular basis which causes inefficient operation (using more electricity), premature malfunction, and the circulation of dirt and other floating debris. The scented filter would provide comparable filtration; however, when the fragrance is diluted and ineffective (2-4 months), this will act as a reminder to change the filter (for a true benefit in efficient HVAC operation).
Benefits Summary:
- Safer way to add an aroma to your home or office
- Acts as a reminder to change filters for efficient operating and longer lasting equipment
Ok, I'm done. Your Turn - what's your thoughts?
Dan